ABOUT US

PROFILE

MISSION

HISTORY

SUSTAINABLE
BUSINESS POLICY

HISTORY

SEEN Signage & Displays spawned from a 2004 research program conducted by leading Australian marketing company HC Marketing Group.

The program set out to review the effectiveness of existing illuminated retail and outdoor display systems.

Through the course of the research, HC Marketing Group identified a range of
issues that many companies face when trying to create a strong visual presence
for their brands.

For instance, the strong ambient light prevailing in a typical retail environment calls for a display with extremely bright and even light distribution, in order to create good contrast and hence excellent visibility and attractiveness.

The program found that existing illuminated display systems fell well short of the mark, from the visual, mechanical and environmental perspectives.

Recognising a significant opportunity to “do it better” with new and greatly
improved technology, HC Marketing Group formed SEEN Signage & Displays –
a company focussed entirely on the development of advanced, illuminated display solutions that deliver unprecedented visual performance, energy efficiency and environmental sustainability.